
MARKETING STRATEGY & DESIGN PORTFOLIO




Radio Revolution Online Radio
Responsibilities:
Art Direction
Concept Development
Brand Identity
Content Creation
Purpose: The purpose was to introduce an innovative online radio station in response to the growing popularity of audio streaming.
Target Audience: The target audience encompassed all age groups, with a specific focus on EDM enthusiasts.
Messaging: The messaging aimed to encourage individuals to join the revolution and be part of a new era in music streaming.
Creative: Radio Revolution emerged as a pioneering online live-streaming radio station in the UK. The team took the lead in developing a captivating logo, brand, and identity that seamlessly translated to the website. Additionally, collaboration with programmers resulted in a customized skin for the Winamp media player, ensuring it reflected the station's unique branding.
Call-to-Action (CTA): N/A
Tracking and Measurement: N/A