Responsibilities:

 

Art Direction

Concept Development

Team Management

Brand Identity

Content Creation

Media Buying & Placement (Print)

Budget

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Purpose: The purpose was to reduce the cost of the existing catalogue.

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Target Audience: The target audience included both new and existing customers.

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Messaging: The messaging was purely informative, while still adhering to the brand guidelines.

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Creative: The catalogues were developed as a marketing strategy to lower the printing cost of the complete product catalogue. The approach involved dividing the existing catalogue into different segments, such as industrial, retail, and healthcare, allowing buyers to access the specific information they required. This segmentation helped reduce printing expenses. The catalogue development process encompassed planning the content flow, layout design, selection of appropriate imagery, and copywriting.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: N/A