Responsibilities:

 

Art Direction

Concept Development

Team Management

Brand Identity

Content Creation

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Purpose: The purpose was to develop an interactive TV website for gaming through the TV.

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Target Audience: The target audience was individuals aged 18 and above.

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Messaging: The messaging aimed to convey the idea of experiencing gaming like never before with Stanleybet's branded iTV site.

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Creative: As a prominent player in the European gaming sector, Stanleybet Group embarked on the creation of an interactive TV website to offer a unique gaming experience. Following their branding and messaging guidelines, the website was designed with captivating large background images showcasing sporting events and stadiums. A user-friendly navigation menu was implemented to facilitate easy access to various gaming options. The development of interactive TV portals presented challenges such as contrast, flicker, and sizing, which were addressed during the process.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: N/A.