NexxGen Logo Development
Purpose: The purpose was to create a new decal for the next generation of Farm King equipment to differentiate it from older units.
Target Audience: The target audience included both new and existing customers.
Creative: Farm King aimed to distinguish the newer models of equipment being produced from the older units already in the field. Customers were finding it difficult to understand why prices increased for seemingly similar products. To address this, Farm King decided to develop new decals that visually differentiated the newer models. The intention was to create a single-colour decal design to minimize costs.
Call-to-Action (CTA): N/A
Tracking and Measurement: The success of the new decals could be measured through market acceptance and the number of units sold. Tracking market responses, including customer feedback and sales data, would provide insights into the effectiveness of the decals in distinguishing the newer Farm King equipment and their impact on customer perception and purchasing decisions.