Responsibilities:

 

Art Direction

Concept Development

Packaging Design & Development

Brand Identity

Content Creation

Media Buying & Placement (Print)

Budget

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Purpose: The purpose was to design packaging for a dust mop that would differentiate it from an existing product.

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Target Audience: The target audience consisted of existing customers.

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Messaging: The packaging included product information in three languages.

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Creative: Atlas Graham had two types of dust mops targeting different markets and wanted to differentiate them through packaging design. As part of the project, a new name and logo, "Dynamop," were developed. The packaging was sourced and printed in Germany, requiring coordination with the German printer. Mock-ups of the packaging were created using SketchUp before sending them to the printer. Additionally, sell sheets were created to support the sales team in promoting and selling the product.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: N/A