Packaging Design & Development
Media Buying & Placement (Print)
Purpose: The purpose was to design packaging for a dust mop that would differentiate it from an existing product.
Target Audience: The target audience consisted of existing customers.
Messaging: The packaging included product information in three languages.
Creative: Atlas Graham had two types of dust mops targeting different markets and wanted to differentiate them through packaging design. As part of the project, a new name and logo, "Dynamop," were developed. The packaging was sourced and printed in Germany, requiring coordination with the German printer. Mock-ups of the packaging were created using SketchUp before sending them to the printer. Additionally, sell sheets were created to support the sales team in promoting and selling the product.
Call-to-Action (CTA): N/A
Tracking and Measurement: N/A