Channel 4 Portal Proposal
Purpose: The purpose was to propose the development of a portal for Channel 4, a UK-based TV channel.
Target Audience: The target audience consisted of individuals aged 16 to 30 who sought cutting-edge documentaries and coverage of events not typically shown on other channels.
Messaging: Channel 4 already possessed an established brand and tone, which was maintained in the proposed portal.
Creative: Channel 4 set itself apart from other TV channels by airing programming that was often unconventional. They desired the portal's design to reflect this rebellious nature, showcasing a cutting-edge and non-conforming aesthetic distinct from other TV channel portals at the time.
Call-to-Action (CTA): N/A
Tracking and Measurement: As this project predates the launch of Google Analytics, there was not a specific tracking and measurement system in place.