Responsibilities:

 

Art Direction

Concept Development

Brand Identity

Content Creation

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Purpose: The purpose was to propose the development of a portal for Channel 4, a UK-based TV channel.

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Target Audience: The target audience consisted of individuals aged 16 to 30 who sought cutting-edge documentaries and coverage of events not typically shown on other channels.

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Messaging: Channel 4 already possessed an established brand and tone, which was maintained in the proposed portal.

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Creative: Channel 4 set itself apart from other TV channels by airing programming that was often unconventional. They desired the portal's design to reflect this rebellious nature, showcasing a cutting-edge and non-conforming aesthetic distinct from other TV channel portals at the time.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: As this project predates the launch of Google Analytics, there was not a specific tracking and measurement system in place.