Responsibilities:

 

Art Direction

Concept Development

Team Management

Brand Identity

Content Creation

Email Marketing

Media Buying & Placement (Print)

Budget

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Purpose: The purpose was to showcase the versatile range of products.

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Target Audience: The target audience consisted of new and existing customers.

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Messaging: The messaging aimed to provide detailed information and specifications of Versatile products.

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Creative: To overcome logistical challenges and improve customer awareness of the full product line, we developed a comprehensive brochure for Versatile. In the past, separate brochures for each product resulted in customers primarily seeking information on the large 4WD tractors while remaining unaware of Versatile's other offerings. The updated brochure, which underwent revisions twice a year, featured new products, updated specifications, captivating photography, and engaging copy. Close collaboration with engineering and product representatives was crucial to ensure accuracy. Utilized Adobe Photoshop for photo retouching and Adobe InDesign for layout creation.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: N/A

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View Full .PDF Brochure