Responsibilities:

 

Art Direction

Concept Development

Team Management

Event Management

Brand Identity

Content Creation

Media Buying & Placement

Budget

Analytics and Tracking

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Purpose: The purpose was to determine the space and setup requirements for a tradeshow in Las Vegas.

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Target Audience: The target audience consisted of visitors attending the tradeshow.

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Messaging: The focus was on showcasing the brand identity without specific messaging.

 

Creative: SketchUp, a 3D modelling software, was utilized to visualize a 30-foot booth that accurately represented the brand identity. All elements of the booth, including design elements and positioning, were created in SketchUp on a 1:1 scale to ensure precise visualization.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: The success of the tradeshow was measured by capturing leads at the event. The sales team was responsible for collecting and tracking leads generated from interactions at the tradeshow.