Student End of Year Show
Media Buying & Placement (Print)
Purpose: The purpose was to market the end-of-year show for final year B.A., Hons Interactive Media students.
Target Audience: The target audience included students, parents, and the general public.
Messaging: The messaging aimed to convey the significance of the event as the final push for students before entering the job market.
Creative: Utilizing Adobe Illustrator, the "Push" logo was created, incorporating bold, dynamic, and creative elements into the branding. A comprehensive range of promotional materials, including signage, tickets, and brochures, were produced, prominently featuring student profiles. A suitable venue was secured, and a diverse show was curated, celebrating the talents of the students across various mediums such as film, installation, photography, graphic design, and animation.
Call-to-Action (CTA): The call-to-action was for individuals to visit the show.
Tracking and Measurement: The success of the marketing efforts was measured through the number of visits to the show.