Responsibilities:

 

Art Direction

Concept Development

Packaging Design & Development

Brand Identity

Content Creation

Media Buying & Placement (Print)

Budget

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Purpose: The purpose was to support Prostate Cancer Canada through a promotional campaign.

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Target Audience: The target audience consisted of shoppers in large stores such as Costco.

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Messaging: The messaging revolved around the tagline "Brush Up On The Facts," which had a tongue-in-cheek tone.

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Creative: The collaboration with Prostate Cancer Canada involved creating a unique promotional push broom to raise awareness about the disease. For every broom sold, $1.00 was donated to the charity. The design included a stand that showcased a mock-up of the broom sleeve, created using SketchUp. The packaging included information in two languages to cater to the Canadian retail market. The imagery used highlighted the typical uses of the push broom, while the design of the packaging was kept simple and cost-effective with a minimalistic die-line design.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: The success of the campaign was measured through sales of the promotional push broom.