NEMESIS Decal Development

Responsibilities:

Art Direction

Concept Development

Brand Identity

Content Creation

Media Buying & Placement (Print)

Budget

​

Purpose: The purpose was to develop decals for the new NEMESIS tractor.

​

Target Audience: N/A

​

Messaging: N/A

​

Creative: Versatile had re-entered the smaller utility tractor market with the NEMESIS tractor. The decal development required a fresh and distinct look that set it apart from the decal styling used on the larger 4WD tractors. The desired aesthetic was a modern and rejuvenated appearance inspired by motorcycle racing designs from the 1980s.

​

Call-to-Action (CTA): N/A

​

Tracking and Measurement: The success and impact of the decals could be assessed through market acceptance and the number of units sold. Tracking the market response, including customer feedback and sales data, would provide insights into the decals' effectiveness in attracting customers and differentiating the NEMESIS tractor in the market.