Responsibilities:

 

Art Direction

Concept Development

Brand Identity

Content Creation

​

Purpose: The purpose was to develop awareness for a new product.

​

Target Audience: The target audience consisted of existing Versatile owners who may have been interested in purchasing a smaller utility tractor.

​

Messaging: N/A

​

Creative: The creative approach was designed for existing Versatile customers who were familiar with the larger 4WD tractors that Versatile was primarily known for. The concept involved introducing the new smaller utility tractor, known as NEMESIS, by visually representing its size differentiation. The creative featured a shadow of the larger 4WD tractors cast by the NEMESIS, emphasizing the smaller footprint of the new product.

​

Call-to-Action (CTA): N/A

​

Tracking and Measurement: No specific tracking and measurement strategies were mentioned at that point. However, once the campaign was implemented, tracking and measurement tools could have been utilized to evaluate the effectiveness of the product awareness development, such as monitoring website traffic, inquiries, or sales data related to the new smaller utility tractor.