Purpose: The purpose was to celebrate the 25-year milestone of Versatile in developing MFWD (Mechanical Front-Wheel Drive) tractors.

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Target Audience: The target audience comprised individuals who visited tradeshows where the Versatile MFWD tractors were displayed.

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Messaging: N/A

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Creative: As part of the celebration, several concepts were developed for a new paint scheme for the Versatile MFWD range. These concepts aimed to commemorate 25 years of production. However, only two tractors were built with the special paint scheme, and they were eventually sold off after being showcased at the trade shows.

 

Call-to-Action (CTA): N/A

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Tracking and Measurement: The tracking and measurement aspect involved selling both specially painted tractors to farmers as collector's editions. By monitoring the sales and assessing the demand for these limited-edition tractors, the success and impact of the celebration could be evaluated.