Responsibilities:

 

Art Direction

Team Management

Brand Identity

Usability and UX

Content Creation

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Purpose: The purpose was to rebuild the existing website for Liverpool F.C.

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Target Audience: The target audience consisted of Liverpool F.C. fans.

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Messaging: The website featured articles written by Liverpool F.C. personnel, which were dynamically linked via a database.

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Creative: The project involved a complete overhaul of Liverpool F.C.'s existing website. It began with a usability study, storyboarding, and information architecture. The design of the website heavily incorporated iconic moments and views from the stadium and its surroundings. To accommodate limited bandwidth availability at the time, large background images were optimized. The design also considered the inclusion of sponsorships and advertising banners. As an additional feature, four screensavers showcasing Liverpool F.C.'s successes were created in Flash for users to download and install.

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Call-to-Action (CTA): N/A

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Tracking and Measurement: This was a time before the existence of Google Analytics, so there were no specific tracking and measurement tools in place.